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Alexander Oxford The Founder

Hello, my name is Alexander Oxford and at the age of 12 I was blessed with a gift, that gift being BACK PAIN. My back was so bad that at one stage walking was almost impossible. Little did I know it at the time on how powerful and how much influence it was going to have on my life. You know when something comes across and changes your whole life? Well this was one of those moments.

I then decided to start researching about muscles and their function. The interesting fact was that, the more I researched the more I found that the techniques that I was exposed back when I was twelve and the philosophical underpinnings on which they worked was very rare. So rare that it was not being taught anywhere.

So I had to go back to the source, the person who helped me in the beginning, that being my uncle. I find that most of the time the answers we want in life are always in front of our face, it is just that we do not pay attention to them.

So I was fortunate enough to interview him and this is what he taught me:

1) The truth about muscles isn’t that they pull boned out of place when they are tight, they are tight because they are trying to stabilise bones. The brain does not want to destroy itself, it wants to preserve the body.

2) Healing goes where the blood flows. If the muscle is tight and cannot stabilise and protect the body, blood flow is restricted and therefore cannot heal. As a Spinopractic Massage Practitioner our job is to help that muscle fulfill its outcome so then the blood can flow and the body can resume its own healing.

3) The Spinopractic Massage Practitioner does not do the fixing. The body has its own mechanism to heal itself. The Spinopractic Massage Practitioner assists the body to establish its own healing, the trick is to find out what the body is attempting to do and help the body achieve it.

4) Never look at the body as the sum of its parts, it is greater than that. Just because it hurts at a certain place does not mean that the problem is there. Make sure you check the entire body.

5) Make sure you ‘look’ at the body with your hands and not your eyes. Just because someone’s posture is not the way you think it should be, does not mean it is bad. The body knows what its ideal posture is, and it is always attempting to keep it that way, what a practitioner does is help it, not change it.

My good fortune didn't end with just the above lessons; they were just the beginning of my journey into creating Spinopractic Massage and being able to teach it.


The Biggest lesson I have learned from all this comes from the question "Why does the body work so hard to stabilise the Joints of the Spine". The answer to this question has made this the heart of Spinopractic Massage, and that being helping the bodies Power Supply! That meaning, whenever there is a compromise in the joint the Neuro Power supply becomes Deficient and now the body needs to work hard to remove this deficiency by using its muscles to restore stability back to the joints and therefore optimise the Neuro Power Supply.

My practice today works with the above principles. In fact when I sold one of my practices and started from scratch, it took only 12 weeks to equal my previous income (which is higher than most practitioners). All by applying the above principles and helping people get out of pain and live life at their best.

Not only do I have the privilege of helping people get out of pain, I also have a great lifestyle, thanks to applying the above principles and my clients who can not stop referring clients to me. I am enjoying a level of job satisfaction that only comes from really being able to help people get out of pain and into a great life.

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